Many CLI clients had major increases in email response in 2009 when they increased the frequency of email, and all of them saw additional increases in 2010. One client decided to push the limits for 2010 in order to find out just how frequently they could utilize email without seeing a drop off in response rates. Read more.
Posted: 14 June, 2011
With the growth in the number do it yourself (DIY) email services, marketers may be tempted to consider saving a few dollars by using a DIY service to send emails. Our advice? Don’t do it! The world of high frequency email blasting is a minefield and missteps are hazardous. Read more.
Posted: 14 June, 2011