A direct mailing campaign is an important marketing strategy that can yield big results. It is also a strategy that can be costly, and one of the biggest expenses is the rate the Post Office charges you. The good news is there are significant discounts available from the Post Office, and CLI works to make sure you get them all.
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It’s important your mailing lists are as clean as possible. Any time lists have missing parts of an address or name, the odds of successful delivery decrease. CLI uses a state-of-the-art merge/purge system to get your lists ready to deliver successful results.
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[ List Rental Fulfillment ]
Boost the productivity of your list managers with CLI RENTsource™. We pride ourselves on fast, effective list rental fulfillment. List orders go through a thorough inspection by quality control analysts, and a dedicated project manager works directly with you to get the most profitable results. Same day delivery is available at no charge for orders received before 2 p.m.
CLI provides you with the tools to accurately measure how well your marketing promotions are working. We track source codes, create custom data models for your unique business situation to help you determine where to spend marketing dollars, determine how profitable various customer acquisition channels are, and give you the tools you need to handle merge/purge activities directly from your office.
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[ Multi-Dimensional Data Mining Tool ]
Take complete control of your data from your own computer with CLI’s Multi-Dimensional Data Mining Tool. You can access your master file to perform powerful analyses, run "what-ifs," get instant database counts, execute comparative tracking, and explore volumes of data with sub-second response. You can also further define selection criteria by ranking and sorting, drill through, filtering, exception highlighting, and subsets to retrieve specific counts of your records. Create high-quality print-ready reports customized to fit your needs—you don’t need any additional software.
