[ Marketing Promotions Optimization ]

Marketing is an expensive part of doing business, but there’s no reason you can’t spend your marketing budget more wisely. CLI provides you with the data you need to allocate your marketing dollars for the most profitable results.

CLI MATCHsource™

Increasing sales is important, but it is equally important to know what campaigns these sales came from. Mail and Internet orders can be tricky to track, but knowing their source helps you plan future marketing efforts by telling you which campaigns were successful and which were not. CLI MATCHsource™ takes care of this problem by comparing your unsourced orders to a mailing campaign and identifying which source prompted the purchase.

MATCHsource™ can tailor matchbacks for all your promotions, regardless of type. You can choose to receive daily, weekly, or monthly reports that detail the correct source codes for all your orders in a given time period. Unlike our competitors, CLI MATCHsource™ is not a one-time report; it’s a database where matchback data can be used in other analytic systems.

Modeling

Want a better response from your marketing dollars? Mass personalization helps strengthen customer loyalty and gives you higher response rates. CLI uses custom data modeling to identify customers likely to respond—this helps you maximize the return on your marketing dollars.

Our industry-leading data modeling tools create custom models for your specific marketing and industry needs. These models find positive prospects, predict repeat buyers, profile customer bases, discover product affinity, and sell across product or company divisions. We generate tens of thousands of mathematical analyses on hundreds of variables using every modeling practice, from RFM to extensive neural-network technology.

CLI prides itself on getting you cost-effective results quickly. Plus, we help you evaluate and analyze the results so you can put together the best possible list of mailing prospects.

Return on Investment Reporting

Do you know how much it costs you to acquire customers? It’s important to know when a customer actually becomes profitable so you can develop the best business plan possible. CLI’s Lifetime Value and ROI Analysis tools tell you the true first-purchase source, subsequent return customers and their additional orders and dollars, and additional marketing costs incurred to achieve these additional orders. It’s the definitive way to find out the true cost of customer acquisition.

CLI SEGsource™

CLI SEGsource™ gives our clients remote access to our industry-leading segmentation application. We’ve taken the same technology our merge/purge analysts use to build customer house mailings, but configured it in a way that allows our clients to connect directly to CLI’s master database from their own office. This convenient access lets our clients take the merge/purge aspect of marketing in-house.

Customizable fields available for segmentation include, but are not limited to:

• Recency
• Buyer/Requestor/Recipient Flag
• Lifetime Purchase Channel
• Product Family Purchase History
• Frequency
• First Purchase Source
• Internet Purchase Activity
• Model Score
• Order Dollars
• First Purchase Channel
• Promotion History
• Acquisition Source