[ Online Tools ]
Analyzing the results of past email campaigns tells you what worked and what didn’t. You can then use this information to put together an even better campaign the next time. We have many reports you can use to get a dashboard overview of how your marketing efforts are doing, or you can specify a specific area you want to focus on. You pick and customize the reports that are most beneficial to your unique business situation.
Just some of the reports are:
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Gross Circulation
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Incorrectly Formatted
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Hard Bounces
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Soft Bounces
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Do Not Mail
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Net Circulation
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% Mailed
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% Opened
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Click-Through Rate
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Total Orders
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Total Dollars
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Conversion Rate
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Average Order
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Total Cost of Items Sold
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Holdout Analysis
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Top Items Purchased Based on Quantity
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Top Items Purchased Based on Dollars
[ Email Campaign Manager ]
CLI has an Email Campaign Manager on staff to personally monitor your email campaign—most of our competitors rely on an automated process to do this critically important function. By taking this extra effort, we quickly find and solve problems that might hurt email deliverability.
Email marketing is one of the most cost-effective ways to conduct targeted marketing campaigns. We help you determine which potential customers will be most interested in specific messages and offers from you. Getting your message to this select group gives your campaigns the best chance for success.
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We rely on the top-ranked Lyris EmailAdvisor™ system, as well as our own proprietary reports, to find words that trigger spam filters, check your email’s compatibility with email clients, track your email’s delivery rate, and analyze your competitors’ emails.
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Never again miss an opportunity to get your message to a receptive potential client! Our fully automated transactional email program lets you follow up with customers in multiple ways. You don’t need to worry about anything—we take care of all the details.
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The best way to put together a new email campaign is to evaluate how past campaigns have done. CLI has many real-time online tracking tools you can use to evaluate your marketing efforts.
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CLI is an innovative leader in developing “best email practices,” a set of generally accepted rules for email design, data collection, and distribution. We also abide by the Can-Spam Act and regularly review updates to ensure complete compliance.
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