[ Targeted Marketing ]
Database Management
CLI uses a streamlined approach to database management. Having a single marketing database, instead of the cumbersome “silos” our competitors use, enables you to be more efficient and profitable. You can use this database to cross sell and upsell across various channels and brands. For example, your email response data flows into the decision tree for use in direct mail campaigns, which can flow from there to use for email segmentation. It’s a great way to maximize your profits.
Advanced Segmentation
Get the most out of your email database by segmenting it to separate those likely to buy from those not likely to buy.
Advanced Segmentation services include:
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Parsing email segments into buyers, openers, clickers, opt-ins, and more.
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Culling inactive addresses from your email master list to increase list hygiene and improve deliverability.
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Tailoring offers to target specific audiences.
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Targeting customers based on response types and product affinities.
Personalized Emails
CLI is experienced at developing ways to target your messages and offers to just the people most likely to buy.
Some of our targeted emails services include:
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Specific Interest Emails: Target a person’s unique interests.
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Product Targeting: Generate emails based on purchase history and product categories.
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Dynamic Emails: Send offers and products uniquely helpful to each individual subscriber.
[ Email Campaign Manager ]
CLI has an Email Campaign Manager on staff to personally monitor your email campaign—most of our competitors rely on an automated process to do this critically important function. By taking this extra effort, we quickly find and solve problems that might hurt email deliverability.
Email marketing is one of the most cost-effective ways to conduct targeted marketing campaigns. We help you determine which potential customers will be most interested in specific messages and offers from you. Getting your message to this select group gives your campaigns the best chance for success.
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We rely on the top-ranked Lyris EmailAdvisor™ system, as well as our own proprietary reports, to find words that trigger spam filters, check your email’s compatibility with email clients, track your email’s delivery rate, and analyze your competitors’ emails.
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Never again miss an opportunity to get your message to a receptive potential client! Our fully automated transactional email program lets you follow up with customers in multiple ways. You don’t need to worry about anything—we take care of all the details.
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The best way to put together a new email campaign is to evaluate how past campaigns have done. CLI has many real-time online tracking tools you can use to evaluate your marketing efforts.
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CLI is an innovative leader in developing “best email practices,” a set of generally accepted rules for email design, data collection, and distribution. We also abide by the Can-Spam Act and regularly review updates to ensure complete compliance.
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